Squarepusher ‘Stor Eiglass’:

Courtesy of Treacle PR

Courtesy of Treacle PR

Stor Eiglass, by artists Squarepusher, Marshmallow LaserFeast (MLF), Blue Zoo and Rob Pybus have collaborated to kick start a new wave of music videos, in the form of a VR promo that can be experienced using VR headsets (Oculus DK2, Gear VR, Cardboard, mobiles, tablets and YouTube’s 360 video platform.

The project was screened at the Tokyo Garden Hall and the Sydney Opera House on selected dates throughout May 2015 to rave reviews. Just before the project launched in early may 2015, we chatted to Robin McNicholas, Creative Director of Marshmallow Laser Feast about the project.

360 experience photo Courtesy of Treacle PR

360 experience photo Courtesy of Treacle PR

How would you describe the project?  Nick - CAPEVR

Words like hallucinatory most definitely set the course for the project. We wanted the piece to be a real adventure and had to find the happy medium between maintaining people's interest and avoiding the seasick sensations often experienced by VR users who view certain camera moves. - Robin McNicholas, Creative Director of Marshmallow Laser Feast

What where the challenges you faced during the project? Nick - CAPEVR

There was a mountain of challenges. Too many to mention here but we're super happy the Blue Zoo team overcame them. They're a really solid team and good fun to work with as well. - Robin McNicholas, Creative Director of Marshmallow Laser Feast

What is your favourite part of the experience? Nick - CAPEVR

Our favourite part of the experience was being able to smuggle in comedy gags that seemed to naturally pop up along the way. The atmosphere in the studio was one often full of hysterics. Another highlight was most definitely the first viewing. Seeing the queues of people and the insane grins on people's faces as they tried it out was really good fun.  - Robin McNicholas, Creative Director of Marshmallow Laser Feast

Finally, what do you hope people gain from the experience?.  Nick - CAPEVR

We hope people revisit the experience and share it. There is a story contained within the experience and it's nice to allow viewers the opportunity to piece together the tale in amongst the VR journey. We're sold on VR and can't wait ‘til the next project!

Prominent member of the VR community on r/oculus, Dee of youtube.com/EvrydayVR, can be seen in the video below, watching the experience on Oculus Rift DK2 via Virtual Desktop.

The experience can be found on Oculus Store/Share, iTunes and GooglePlay.  

For the YouTube 360º experience: cut and paste this link (https://youtu.be/6Olt-ZtV_CE)

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