Chevrolet recently partnered with digital marketing agency Isobar, to create a new show room experience they call, CoDriver. A very first of it's kind for the car sales industry.
The experience is designed to allow potential buyers, to simulate riding in the passenger seat driving the new 'Chevrolet Colorado Pick Up Truck', across various locations in New Zealand.
Mainly focusing on country roads and rocky mountainous terrain, the car vibrates as it would actually being there. The experience also makes use of 3D audio, combined with stunning visuals, similar to those found in the Lord of The Ring movies.
Chevrolet premiered the experience at the Bangkok motor show earlier this month, and plan on bringing the experience to showrooms later in 2015.